Resume

Experience

2023 - Present

FREELANCE CONTENT DEVELOPER & LEARNING EXPERIENCE DESIGNER

Austin, TX

Freelance content development, video creation, video editing, social media, learning experience design, customer education, instructional design, eLearning content creation, technical writing, and more.

2015 - 2023

SR. MANAGER, HEAD OF LEARNING & DEVELOPMENT

Marin Software

Austin, TX

Owned help center, technical training (employee and customer), certification, and digital adoption org-wide. Created multimedia content documenting processes, procedures, how-to, and troubleshooting.

Key projects:

Built a new help center, including content migration of 2200 articles.
Built a Unified Help initiative to merge support into a single experience across all content.
Built, designed, delivered, and scaled training webinar that saved over 12,000 training hours.
Used WalkMe to build interactive guided training and drive feature adoption.

2013 - 2015

CUSTOMER ENGAGEMENT MANAGER

Trained clients, identified feature adoption opportunities, drove retention, and prevented churn.

Marin Software

Austin, TX

2010 - 2013

PAY PER CLICK ANALYST

Built, launched, managed, and optimized search, social, and display ad campaigns.

Hoot Interactive

Austin, TX

Education

2002 - 2006

TEXAS STATE UNIVERSITY

Bachelor of Arts, Mass Communication - Print Journalism

Studied Mass Communication (Print Journalism), worked at the student paper (The University Star)

San Marcos, TX

Skills

Writing
Editing
Content Development
Content Management
Client Training
Employee Training
Video Editing
Search Advertising
Project Management
Digital Communication
Customer Education
Collaboration
Strategic Thinking
eLearning
Measuring Learning Outcomes

Adult Education
Adult Learning Theory
Training Needs Analysis
Online Marketing
Online Advertising
Curriculum Development
Journalism
Instructional Design
Product Education
Solving Complex Problems
Independent Work
Managing Multiple Projects
Creativity
Time Management
Empathy

Tools

Google Ads
Camtasia
WalkMe
Canva
Learning Management Systems (LMS)
Google Drive
Microsoft Office
Articulate 360
Articulate Rise
Meta Business Suite
Facebook Ad Center
Canva

Google Analytics
Knowledge Management
Wix
Help Center Platforms
Slack
Salesforce
Wordpress
Articulate Storyline
Square
TikTok Creator Center
Shopify